I just found this piece written by Biz Stone for Wired magazine last year and thought I would share it. Here is my favorite quote from this article from Wired.
"By simply announcing himself as a genius on his business card, Wile E. Coyote epitomized the spirit of the Silicon Valley entrepreneur. When you’re starting a company, you sometimes have nothing more than an idea. You have to begin somewhere, so you declare yourself an entrepreneur just like Wile E. declared himself a genius. Then you make a business card and give yourself the title Founder and CEO.”
You can learn about "Faking It" Here.